Hidden Northwest Brand Gets a Redesign

BCI hides closely behind the curtains of many other successful Northwest brands like Burgerville, The Portland Timbers, Water Ave Coffee and Pizzicato to name a few. Helping these businesses with strategic direction in areas like Ownership Transitions and Employee Benefit, BCI has a huge impact on local businesses. However, their old website was not telling this customer centric story. Local content strategy agency Conveyor, partnered with Daylight to bring BCI’s digital marketing into the a modern era.

marketing website for portland business advisor firm screenshot seen on multiple devices
mobile marketing website redesign screenshots

Telling a Northwest Customer Story

Working with the Conveyor team, we started by restructuring the sitemap to build around customer stories and testimonials. This allowed us to hit the viewer with fresh visual intrigue on the homepage, better connecting them with tangible service offerings.

marketing website design homepage screenshot

Adding The Designer’s Touch to The Message

Knowing that the Services messaging was going to be elaborate, Daylight devised a design solution to visually keep the viewer moving through the website. We started with a strong typeface that would grab attention and used large font-sizes to make reading easy. Once the foundation was laid we:

marketing website design blog landing page screenshot
cms managed content screenshot
cms managed customer story content screenshot
marketing website design customer quote screenshot

In Collaboration With

This project was executed while working with The Daylight Studio Team.

  • Design:
    • Tyler Davis
  • Development:
    • David McReynolds
    • Kristin Valentine
  • Project Management:
    • Anna Gillespie
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