Home
/
Project 3 of 6
Driveway Brand & Marketing Creative
UX Research
Product Strategy
Prototyping
Product Design
Following a restructuring of the Product Team, I moved into a Creative Manager role for Brand and Marketing. Stepping outside of product design allowed me to broaden my perspective on the full customer journey and sharpen my overall design leadership. This transition also brought a shift into people management, where I became responsible for building teams and supporting department-wide growth.
The Way Campaign
My first project was partnering with the creative agency Mitchell & Palmer to launch a new ad campaign. While the agency produced the core creative assets, I led our internal team of four and provided client-side creative direction. I collaborated closely on strategy and visual identity to ensure a cohesive look and feel while supporting the rollout with communication and supplemental creative.
Brand Identity
I led the creation of a comprehensive brand identity guide that unified all departments. This document ensured that every employee, whether in operations working as customer support or in the executive suite, was aligned on our shared values and communication style.
Marketing Email Library
Email marketing was a core responsibility for my team. I transformed an early-stage program by building a comprehensive Figma design library and a suite of journey-based templates. Partnering with a communication strategist and copywriters, we designed email series that significantly increased open rates, click-throughs, and transactions.
