FoodID Website & Brand Guidelines
Branding
Digital Product Design
Content Strategy
Graphic Design
While freelancing as the Covid19 pandemic shook the creative industry, a past client contacted me about a fast moving project. A new food safety startup was launching its service and needed web design help. They needed an online brand presence for investor information sharing and a test results webpage for each food producer to link to, so customers could verify the results.
Food Safety Transparency
FoodID’s mission was connect shoppers to food quality test results through a QR code printed on food packaging.
Branding Help
Picking up where a creative agency had left off, I found a logo that lacked polish and purpose, a half defined color palette and no sense of typography. We started the engagement at square one with a branding project to give FoodID a fitting look.
Company Website
The new business needed to quickly position and define itself for future investors and customers, as well as the curious public who would soon stumble into their logo on food packaging. I partnered with the VP of marketing as the sole designer for this project. I lead content strategy, identifying the business’ needs to produce a sitemap and wireframes. After high fidelity designs were complete, I played a PM role, subcontracting a talented engineer who I partnered with for the build and configuration of a custom Wordpress install to make all content editable.
Test Results Website
A separate web presence was needed for FoodID’s partners to be able to send their customers to, using the QR code logo links on their food packaging. The Test Results website had a very targeted use case for customers on a mobile device while grocery shopping. We wanted it to feel authoritative and scientific, yet simple to digest and fun to look at for customers on the move.
