Mercari eCommerce Experience Design
Design Systems
CX Design
UI Design
Product Strategy
Working at creative agency Nelson Cash, my sole client was Mercari. For nine months I immersed myself in the brand, their product, and customers. Leading a talented team of designers, alongside a great producer, we grew as a team in our confidence to deliver next level experiences. The work below are projects that I lead or was the primarily designed on, ordered chronologically.
Design System Empowerment
When I joined the team, new 'How To' content layouts were being finished. They lacked a scalable framework, leading to slow production and delivery inconsistencies. I audited the designs to build a Figma-based design system that immediately increased our output speed and ensured visual consistency.
How It Works System
The result of the design system and How To work was a highly successful set of layout patterns built from reusable modules. This work quickly sparked more redesigns of other key information pages in the Mercari web experience.
App Design
As the client relationship strengthened, we gained access to Mercari’s core product, the app experience. Our design process yielded experience concepts far and wide, attracting interest from all corners of the Mercari headquarters.
Item Listing Experience
Nelson Cash lead workshop driven ideation to reinvent the item listing experience in the app. Our designs resulted in a game changing userflow updates, new UI, and prototypes delivered to the client.
Tackling Critical Touchpoints
Internally we tracked critical experiences for new customers. Mapping these touchpoints allowed us to stay organized on project statuses and plot new opportunities discovered during the redesign process.
Email Design
This Welcome email series redesign helped new customers enter the Mercari ecosystem. Redesigning key entry moments like this was typical of our work. This project resulted in a redesign of all major email templates.
