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Project 2 of 5
My Driveway Vision
UX Research
Product Strategy
Prototyping
Product Design
I led design and played an active designer role on an exciting project to take Driveway’s user accounts from a basic set of functionality, to a modern recommendations based dashboard that would boost engagement and customer retention. Partnering with a Senior Product Manager, we built and pitched a product vision and feature set that got approved and built.
Project Objectives
01
Advance the basic user accounts to guide them through transactions and next steps
02
Strengthen customer retention by adding post purchase value through features and content
03
Drive long-term loyalty and revenue through service and F&I product promotion
My Role
Principal product designer
UX research collaborator
Content strategy lead
The Team
3 Product designers
1 Content designers
1 UX researcher collaborator
Senior Product Manager partner
Executive stakeholder
Tools
UserTesting.com
Figma
The team sold the concept of a dashboard view with dynamic states. We would surface the most relevant content to customers upon logging in.
Our Product Management Partner provided a user story vision to design towards. We ideated features and flows, creating wireframes and clickable prototypes in Figma to paint a picture of the future.
The vision was set for the future and the Dashboard feature was approved and moved to high-fidelity design and development. It launched with twelve content states that were dictated by the user’s position in their product journey.
Other Experiences
Driveway.com Navigation Enhancements
Curating a collaborative experience while redesigning our header UI
View Work
Driveway Brand & Marketing Strategy
Brand design and advertising creative direction work from Driveway marketing creative management
View Work
